CUB Pty Ltd (ABN 76 004 056 106), 58 Queens Bridge Street, Southbank VIC 3006.

Competition Period

12.01am (AEDT) on 13/11/2023 to 11.59pm (AEDT) 08/01/2024.

Who can enter?

Only Australian residents who are aged 18 or over.

Who can't enter?

Directors, officers, management and employees (and their immediate families) of:

  1. the Promoter; and
  2. the agencies, companies or participating premises/outlets associated with this competition.

Where will the competition run?

The competition will run in the following participating stores in Australia which are stocking specially marked products:

  • Bottle-O
  • Cellarbrations
  • IGA Liquor
  • Porters Liquor
  • Ritchies (in Victoria and NSW)
  • Thirsty Camel (in NSW, ACT, Qld, SA & NT)
  • Big Bargain (Tas)

(each an Outlet).

Except for Big Bargain, the Outlets include the online stores for those outlets.


Qualifying Purchase

A specially marked 24pk case of Carlton Dry (24x 330ml bottles or 24x375ml cans), subject to stocks remaining, from an Outlet.

Entry instructions

You must:

  1. make a Qualifying Purchase from an Outlet;
  2. locate the unique code on the inside of the Qualifying Purchase product packaging; and
  3. during the Competition Period, locate and scan the QR code with your smart phone on the Qualifying Purchase product packaging OR visit the Website directly, locate the entry page and fill out and submit the online entry form including by providing the unique code and all other requested information to see if you have won an instant win prize and to receive 1 entry into the draw.

The Promoter is not responsible if your mobile device/desktop is not sufficiently capable for the purpose of submitting an entry.

How are instant win prizes awarded?

There are up to 25,114 instant win prizes available to be won which will be awarded throughout the Competition Period as selected by a computerised system at iGoDirect Pty Ltd, 41 Stubbs Street, Kensington VIC 3031 (iGoDirect), as follows:

  • every 8th valid entry received will win a Carton Dry Merch Store e-voucher; and.
  • 1 Carlton Dry long beer cooler and 1 Carlton Dry long hat will be awarded based on pre-determined winning times each day during the Competition Period, where the first valid entry received on or after the pre-determined time/s will win the allocated prize for that pre-determined time.

You will get a return online message acknowledging your entry and if you have won, with instructions on how to claim your prize.

How many drawn winners will there be and how will they be chosen?

There will be 3 major prize winners in respect of competition.

There will be 1 draw conducted.

The draw will be held at 12pm (AEDT) on 16/01/2024 at iGoDirect.

The first three (3) valid entries drawn randomly from the entries received during the Competition Period (including any instant winning entries) will each win a major prize.

The Promoter may draw additional reserve entries in a draw and record them in order, in case a winning entry/entrant is deemed invalid or a prize is unclaimed (Reserve Entrants).

What can I win?

There are up to 25,117 prizes available - up to 25,114 instant win prizes and 3 major prizes.

Instant win prizes

The instant win prizes are as follows:

Prize Number available (up to) Value (ea) Total value (up to)
$57 Carlton Dry Merch Store e-voucher 25,000 (won across the entire Competition Period) $57 $1,425,000
Carlton Dry branded long beer cooler 57 (1 to be won each day during Competition Period) $40 $2,280
Carlton Dry branded long hat (adult size) 57 (1 to be won each day during Competition Period) $20 $1,140
Totals: 25,114 $1,428,420

Carlton Dry Merch Store e-vouchers can be used to make purchases of merchandise (not alcohol) via the online store at The e-vouchers must be redeemed/used within 6 months from date of issue . e-vouchers cannot be used in conjunction with any other offer. There is no minimum spend to use the e-voucher. The e-vouchers are not stackable (which means only one e-voucher can be used per transaction), nor redeemable for freight costs.

Major prizes

There are 3 major prizes. There is a maximum of 1 major prize per person (except for SA residents).

Each major prize is a long weekend getaway (minimum 3 day duration) for the winner and 1 adult companion to a destination of the winner's choice (from the destination options provided by the Promoter) valued at up to $3,000 (plus applicable GST), depending on the winner's selected package. The weekend getaway will include :

  • 4 day standard car hire in a standard vehicle up to the value of $650;
  • up to $1,200 allowance towards your stay in a 4-star accommodation for 3 nights;
  • up to $500 allowance towards your choice of activity during your weekend getaway;
  • $350 spending money for the winner only; and
  • $300 F2T (travel agent) management & booking fee (which includes dedicated customer service management team support).

The prize must be taken within 12 months of winner determination. Block out periods apply.

The major prize is subject to a pandemic, any travel/government restrictions/directives, border closures, health advice and the like.

By accepting or participating in any prize, your companion accepts these Terms and Conditions.

Any car hire is subject to any conditions of the car hire provider. If you are the winner, you (or your companion) must be aged 25 years or over and must have a current Australian driver's licence. Otherwise, the car hire component of the prize will not be provided and you will instead receive another prize component of the same allowance value in its place.

Total prize pool

The instant win prize pool is up to $1,428,420.

The major prize pool is up to $9,795.

The total prize pool is up to $1,438,215.

How many times can I enter?

You can enter up to 5 times during the Competition Period, provided you only enter once per Qualifying Purchase and per unique code. Each entry must be submitted separately in accordance with these Terms and Conditions.

For the avoidance of doubt, each unique code is equal to one entry.

How and when will the winner/s be informed?

Winners of the instant win prizes will be notified if they are a provisional winner immediately in an on-screen message (at the time of entering) and confirmed via email within 3 business days of verification.

The major prize winners will be notified by phone and by email within 2 business days of determination and will also have their name and state/territory/postcode of residence published on the Website on 22/01/2024 for a period of 28 days.

Proof of purchase

You must keep the following as proof of purchase for all entries:

  • unique code/s; and
  • original purchase receipt/s.

If you don't produce the above proof of purchase for all entries when asked the Promoter may disqualify all of your entries and you will lose any right to a prize.

Proof of purchase must be identical to that provided by you with your entry.

Your purchase receipt must clearly identify where the Qualifying Purchase was made, the product/s purchased (which must be/comprise a Qualifying Purchase) and the date of purchase (which must be during the Competition Period before you submitted your entry).

If, in the Promoter's opinion, you have shared any proof of purchase with another person, your entries will be invalid and you will lose any right to a prize.

Unclaimed prize/s

There will be no unclaimed Carlton Dry Merch Store e-voucher prizes as these will be, upon verification, automatically sent to verified winners (to the email address associated with their entry). It is an entrant's responsibility to ensure that they enter their email address correctly. If they fail to enter their email address correctly, the prize cannot be sent.

Prize claim date: 5pm (AEDT) on 16/02/2024.

Unclaimed prize determination: 12pm (AEDT) on 19/02/2024 at iGoDirect.

If a prize (other than the Carlton Dry Merch Store e-vouchers) has not been accepted or claimed by the prize claim date above or if, after making all reasonable attempts, the Promoter can't contact the winner (or the winner does not contact the Promoter) by the claim date above, the relevant entry/ies will be discarded and the Promoter will carry out an unclaimed prize draw at the date, time and place stated above to randomly distribute the prize/s in descending order of value. Any winners will be informed by phone and in writing by email within 5 business days of determination and any major prize winner in this draw will also have their name and state/territory/territory of residence published on the Website on 22/02/2024 for a period of 28 days.

If any prize remains un-won at the end of this competition, or if a prize winner cannot be found, that information will be published on the Website on 22/03/2024.

Collection and use of your personal information

If you are a winner, you and your companion (if applicable) must take part in all publicity, photography and other promotional activity as the Promoter requires, without any compensation. You/your companion consent to the Promoter using your names and images in any promotional or advertising activity.

The Promoter may collect your/your companion's personal information directly or through its agents or contractors. The Promoter will use your/your companion's personal information to conduct and manage the competition. The Promoter may disclose your/your companion's personal information to its related companies, agents and contractors to assist in conducting this competition, communicating with you/your companion or storing data. This may include disclosures to organisations outside Australia including in places such as the Philippines, New Zealand, the UK and the Netherlands. By entering, you consent to receive email or SMS messages from the Promoter without any functional unsubscribe facility if they relate primarily to the conduct of this competition.

The Promoter's Privacy Collection Notice (see and Privacy Policy (see includes information about:

  1. how to seek access to the personal information the Promoter holds about you and seek correction of the information; and
  2. how to complain about a privacy breach and how the Promoter will deal with such a complaint.

Responsible drinking

Enjoy alcohol responsibly. Consider the safe drinking levels recommended in the National Health and Medical Research Council Australian Guidelines to Reduce Health Risks from Drinking Alcohol - see: See also the NSW Liquor Competition Guidelines and Intoxication Guidelines at The long and short of it is your drylandian stars did not align this

Where relevant, your participation in this competition may be subject to the liquor serving policy of businesses conducting the competition and/or providing the prize.

Permit numbers

Authorised under:

ACT Permit No. TP23/01305

SA Licence No. T23/1013

NSW Authority No. TP/00044

  1. These Terms and Conditions incorporate and must be read together with the details outlined in the table above. Information about prizes and how to enter forms part of these Terms and Conditions. By entering, you accept these Terms and Conditions.


  1. Your entry must be received during the Competition Period and will be deemed to be received only when received by the Promoter. If you return a Qualifying Purchase your entry may be deemed invalid at the Promoter's discretion (unless the product is defective). You will receive a return message immediately confirming the outcome of your entry. The Promoter is not liable for any problems with communications networks. You are responsible for your own costs associated with entering. If you enter using automatically generated entries or multiple phone numbers/email addresses/addresses/aliases, you may be disqualified.


  1. Prizes and all elements of prizes must be taken as specified, as and when offered and cannot be altered or changed in any way by you or will be forfeited, and if forfeited, the Promoter will not be liable. If you forfeit the prize or any element of the prize for whatever reason, you will not be given cash or any alternative prize as a substitute. Prize/s are subject to any additional terms and conditions imposed by the relevant supplier or the Promoter, including, as relevant:

    1. validity period/s;
    2. booking and availability of flights, accommodation and events;
    3. conditions of travel and conditions of entry into any event venues (including behaviour requirements, COVID safety requirements and applicable dress codes);
    4. conditions of ticket validity and any restrictions on ticket on-sale or transfer;
    5. travel dates and specified travel exclusion periods;
    6. any additional fees (payable by you) relating to changes made by you/your companion to a travel/event prize after it has been booked;
    7. the requirement to obtain all necessary documents to travel to any overseas location specified, including a current and valid passport and any visas required; and
    8. a requirement to present your credit card when checking in to accommodation.
  2. You/your companion are responsible for all other unspecified costs related to a prize, including meals, transport, insurance (including excesses), in-room charges, additional taxes, costs associated with ongoing use of a prize, etc.

  3. The Promoter is not responsible for any dispute between you and any person with whom you choose to, or choose not to, share a prize.

  4. If you win a major prize, the Promoter accepts no responsibility if one or more of the events or activities awarded as part of a prize are abandoned, called off or postponed for any reason. In that case you/your companion forfeit your entitlement to that event/activity.


  1. Any failure by you or your companion to comply with the conditions imposed by the prize supplier(s) may result in the prize being cancelled or withdrawn without liability for the Promoter or the prize supplier(s).

  2. You/your companion must, if required by the Promoter, sign disclaimer and release forms provided by the Promoter in favour of the Promoter and other parties before taking the prize. If you or your companion do not sign, your entry will be deemed invalid and you will lose any entitlement to a prize.

  3. If you or your entry are deemed by the Promoter to breach these Terms and Conditions including if the prize is on set dates and you are unable to take the prize on the relevant date/s, your entry (or at the Promoter's discretion, all of your entries) may be discarded. The Promoter may, at any time, require you to produce documentation to establish to the Promoter's satisfaction the validity of your entries (including documentation establishing your identity, age, place of residence and place of employment). Failure by the Promoter to enforce any of its rights at any stage does not waive those rights.

  4. You must not:

    1. tamper with the entry process (including but not limited to manipulating the system via bots, script use, or any other means to circumvent the entry process);
    2. engage in any conduct that may jeopardise the fair and proper conduct of the competition;
    3. act in a disruptive, annoying, threatening, abusive or harassing manner;
    4. do anything that may diminish the good name or reputation of the Promoter or any of its related entities or of the agencies or companies associated with this competition;
    5. breach any law; or
    6. behave in a way that is otherwise inappropriate.
  5. If you win a travel prize, you are responsible for your companion and the Promoter may disqualify all entries from, and prohibit further participation in this competition by, you or your companion if they breach these conditions, whether or not legally bound by them.

  6. If you (or your companion, if applicable), in the opinion of the Promoter (and/or a medical professional, as relevant to the circumstances), are intoxicated, under the influence of alcohol or any other drug, behave aggressively or offensively, or behave in a manner which may diminish the good name or reputation of the Promoter or any of its related entities or the agencies or companies associated with this competition, is contrary to law or is otherwise inappropriate, the Promoter may cancel the prize or restrict you (and your companion) from participating in any elements of the prize, at its discretion.

  7. The Promoter is not liable for entries, prize claims or correspondence that are misplaced, misdirected, delayed, lost, incomplete, illegible or incorrectly submitted including failure of any third parties to forward entry forms for inclusion in the draw, where relevant.

  8. If any dispute arises between you and the Promoter concerning the conduct of this competition or claiming a prize, the Promoter will take reasonable steps to consider your point of view, taking into account any facts or evidence you put forward, and to respond to it fairly within a reasonable time. In all other respects, the Promoter's decision in connection with all aspects of this competition is final.

  9. Prizes cannot be transferred or exchanged nor (except where cash is specified) redeemed for cash. Without limiting any other term of these Terms and Conditions, all prizes (and elements of prizes) must be taken as and when specified, or will be forfeited with no replacement. The prize values are correct as at the date of preparing these Terms and Conditions and include any applicable GST. The Promoter is not responsible for any change in prize value. You agree that if a prize (or element of a prize) is unavailable for any reason the Promoter may provide another item of equal or higher value, subject to any necessary approval by the state/territory gaming authorities.

  10. By entering, you request that your full address not be published.

  11. Printing and other quality control errors outside the Promoter's control will not invalidate an otherwise valid instant win prize claim. Every instant win prize claim in excess of the advertised prize pool will be honoured, unless the claim is rejected due to fraud or ineligibility under these Terms and Conditions.

  12. If this competition cannot run as planned for any reason beyond the Promoter's control, for example due to software, hardware or communications issues, unauthorised intervention, tampering, fraud or technical failure, government directives, a pandemic, public health orders and the like, the Promoter may end, change, suspend or cancel the competition or disqualify affected entries/entrants, subject to any necessary approval by the state/territory gaming authorities.

  13. The Promoter is not responsible for any tax implications arising from you winning a prize. You should seek independent financial advice. If for GST purposes this competition results in any supply being made for non-monetary consideration, you must follow the Australian Taxation Office's stated view that where the parties are at arm's length, goods and services exchanged are of equal GST inclusive market values.


  1. Nothing in these Terms and Conditions restricts, excludes or modifies any consumer rights under any statute including the Competition and Consumer Act 2010 (Cth).

  2. Subject to the previous paragraph, the Promoter and the agencies and companies associated with this competition are not liable (including in negligence) for any loss (including indirect, special or consequential loss or loss of profits), expense, damage, personal injury (including allergies, skin conditions or other reactions, as relevant), illness or death suffered in connection with this competition or any prize, except for any liability which under statute cannot be excluded (in which case that liability is limited to the greatest extent allowed by law).

  3. Without limiting the previous paragraph, the Promoter and the agencies and companies associated with this competition are not liable for any loss of, damage to or delay in delivery of prize/s, or for any damage that occurs to displayed prize/s (where relevant). Unless otherwise specified, prize/s will only be delivered to addresses/phone numbers in Australia.

  4. This competition is in no way sponsored, endorsed or administered by, or associated with any social media platform, including Facebook, Instagram and Twitter. You provide your information to the Promoter and not to any social media platform. You completely release any relevant social media platforms from any and all liability.